Athithi Namkeen is a product of Athithi Gruha Foods – Guntur Andhra Pradesh – a traditional brand that is woven intricately into the homely and traditional food culture. It wraps together the heritage that a generation of Indians has grown up with, with a vibrant, youthful vibe in a wide range of over 300 varieties of sweet, namkeens, veg/non veg pickle and masala powders.  

 

The task was to redesign the brand logo, brand look and packaging design. To develop a brand logo that would fit to reflect the whole multi- faceted character (the boy of the owner) of the traditional company, as well as its dynamism and scale. Keeping in mind that if the boy is not there than it is not Athithi and so the logo becomes the visual expression of their core values and also giving a traditional look to the brand logo. Standing out in the cluttered snacks marketplace, the namkeens deliver a typical Andhra style experience that not only satiates the appetite, but delivers the authentic Andhra taste.

 

 

Re- Branding / Identity / Packaging